Keeping It Real Green: because no one likes a dirty greenwasher.

You've invested time and money reducing your impact on the environment. You've worked hard to make better decisions for your organization. So why throw it away with careless marketing?

Keeping It Real Green: How to Market Your Efforts in an age of Greenwashing is your intro to the basics of responsible green marketing. [Start Download]

Avoiding the pitfalls, embracing the opportunities

Most greenwash is simply a matter of carelessness, and most of it is easily avoided. Keeping It Real Green is a short piece of work with a lot of solid advice on how to do just that. It's not a comprehensive guide to the vast world of responsible green marketing (I'm currently writing that version as you read this).

But Real Green does offer a practical, information-packed introduction to the issues you'll inevitably face when trying to talk about your organization's environmental decisions in a way that's authentic, honest, and effective.

This free version of Keeping It Real Green provides an overview of the following subjects:

• The various definitions of green marketing.
• How to choose the right communications channels for your messages.
• How to execute marketing messages thoughtfully.
• Using transparency to build trust.
• Developing accurate messages.
• Developing ethical messages.
• Developing messages that deliver real value to your customers.

The guide also includes a green marketing checklist so you can evaluate your current marketing materials.

> Download Keeping It Real Green here. <

Get the full version when it's released

I never intended Real Green to cover everything, or get into deep detail about greenwashing, and how to avoid it. But people keep wanting more answers, and it's obvious that there still isn't a thorough, accessible guide—for organizations both large and small, and for the marketers themselves—through the maze of green marketing and the pitfalls of greenwashing

So I'm now expanding Real Green into a full-length book (in both e-book and print-on-demand versions). Fill out the form below and I'll email you when it's available:

Seriously, there's no commitment necessary—I won't sign you up for my newsletter (unless you want me to). I won't pitch you a dozen other products. You won't even hear from me until the book is ready (or almost ready).

Download Keeping It Real Green right now

So that's it. If you have an environmental program in place, you need to be aware of these issues. If you're thinking about developing an environmental program, you need to be aware of these issues. If you're making any kind of claim whatsoever about the environment, you really need to be aware of these issues.

So download the PDF for free by clicking the image below:

Here's one more opportunity to be notified when the full-length book is available:

And thank you for caring about responsible green marketing!

This six-page anti-greenwashing guide is getting expanded into a full-length book.